Dweck Consulting
Brandbook
v2026 · Internal Use
Logo & Wordmark
Dweck Consulting
STRATEGIC ADVISORY
Dweck Consulting
STRATEGIC ADVISORY
Dweck Consulting
STRATEGIC ADVISORY
Color Palette
Ink
#131313
Mustard
#F3DC5D
Ox (Pink)
#EC008C
Off White
#F8F7F2
Border
#E5E3DB
Ink Light
#444444
White
#FFFFFF
Typography
Zilla Slab
Headings · Serif
Strategy isn't a deck
Rubik
Body · Sans
We provide strategic advisory and fractional BD for organizations where strategy is oxygen.
Space Mono
Labels · Mono
STRATEGIC ADVISORY · EST. 2005
Caveat
Accent · Script
— it's a decision
Type Scale
H1 · 3.5remStrategy
H2 · 2remSection Title
Body · 1remBody text, regular weight, line-height 1.65
Small · 0.875remCaptions and secondary text
Label · 0.75remSECTION LABEL
Do & Don't
✓ Do
Use Mustard as an accent — backgrounds, highlights, pill badges.
✕ Don't
Use Mustard for large text on white — poor contrast.
✓ Do
Pair Zilla Slab headings with Rubik body for a grounded, professional feel.
✕ Don't
Mix more than 2 typefaces in a single layout section.
✓ Do
Keep the logo wordmark in Ink, White, or on Mustard backgrounds.
✕ Don't
Place the Ox/Pink color as a large background — use it sparingly as a accent.