Yesterday, former MK Michal Rozin was elected to the 8th position on the Democrats Knesset list, with 23,380 votes.
I had the privilege of managing her campaign — an extremely challenging one involving power-building, repositioning, organizing, GOTV, and the strategic use of technology and AI.
Go Back to Basics
Every campaign needs a clear differentiator — a compelling answer to: Why this candidate? Michal served a decade in the Knesset, passed more than 70 laws, chaired a parliamentary committee, and earned respect across the political spectrum. We focused on her greatest strength and encouraged voters to ask: What would this list be missing without her? The answer was experience. She received 23,380 votes.
Use Technology to Build What the Campaign Needs
Our most effective AI tool was a custom CRM I built with Codex — designed from scratch around GOTV. It enabled distributed phone banking with a single source of truth, relational lead scoring, rapid cohort assignment, and real-time analysis. AI-fluent staffers who combine technological literacy with political judgment are worth their weight in gold.
Political Campaigns Are About People
Over a month and a half, Michal traveled across the country and participated in more than 60 events. My favorite moment came during the final day phone-banking operation. Whenever volunteers encountered an undecided voter, Michal picked up the phone and spoke with them herself. We kept calling until the final minute. Every vote counts.
This campaign reaffirmed what I enjoy building most: the intersection of political strategy, organizing, data, and AI. It was a hard-earned and very sweet victory. Now, on to the next challenge.